Jacob Bailey

at the jacob bailey group we’re often asked what we do. the answer is simple. we improve our clients’ p&l; and positioning. how? by connecting relevance through data, technology and creativity with a strategy first approach. and the reason why? because we’re about creating brilliant experiences…with a little bit of magic. we know that results on your p&l; are what really count and that your brand’s positioning at the organisational or product and service level, impacts revenue. the moment you stop measuring is the moment your business stops improving. businesses have to become more intelligent over time, otherwise how are you going to know what’s driving business success? but we need insight. by asking the right questions we gather data that makes a real impact and has a real business value, rather than simply valuing the information you have. it’s not about big data, it’s about big answers. we harness technology to bring your brand closer to your audience while enhancing the experienc