Jacobs & Clevenger

jacobs & clevenger develops transactional marketing transactional marketing is all about optimizing response. at j&c, our root discipline is response. and our communications tools include every possible form of interaction with customers and prospects. that potent combination fuels transactional marketing. but it’s just the start. everything we do is shaped by the latest customer communications preferences and grounded in the most effective best practices. that means your marketing is more than actionable; it’s transactional. transactional marketing means every facet works together. this is not just mobile, or email or direct mail. transactional marketing is much more holistic. it demands that every facet of your communications serves a distinct purpose and strengthens the process as a whole. in short, it’s bigger thinking and broader vision aimed at delivering better response. transactional marketing is measurable and testable. proof is always part of the process at j&c. it has