Jl Copywriting & Consulting Inc.

brand voice guidelines after studying your brand from the inside out to learn about its customers, unique personality, anchoring core values, and what you're really selling, i define the tone of voice that will resonate best with your audience. the result is a well-organized document, including all the elements you need (brand statements, messaging guidelines, a developed brand persona, etc.) to maintain a consistent, strong voice through all of your future content. branded (heart-centered) sales copy heart-centred entrepreneurs who wake up every day, genuinely driven by the desire to make a difference, usually feel uncomfortable promoting their products or services. but the thing is, you don't have to resort to the hard-sell. all you need is a message that connects with your audience and reflects what's in your heart. (this is where i come in.) i write branded content that's compelling, conversational, and persuasive without ever being pushy. you can trust me with your website copy,