James Ian Macdonald Consulting

my consulting practice is focused on assessing, educating, and implementing business fundamentals and structures for small-to-mid size enterprises (smes) and start-ups. having trained and worked in a variety of industries and knowledge areas i enjoy helping business owners and managers understand and appreciate the necessity of being able to address issues with multi-perspective approaches. i specialize in in two things cognitive commonalities and interdisciplinary knowledge. firstly i am passionate about how people and their minds work simply because all business systems are make by humans for humans, thus they are embedded with the cognitive opportunities and limitations of the human mind. secondly i continually strive to learn about new knowledge areas and skills in order to reflect on how these seemingly unrelated items could be brought together for superior results, often through novel approaches. some concepts are difficult to understand without guidance; furthermore learning man