Janine Gordon Associates

janine gordon associates is a new york-based marketing-pr boutique agency focused on the luxury consumer. as long-term publicists for the annual american express publishing-harrison group survey of affluence and wealth in america, we are privy to the most up-to-date findings on what drives the behavior of the well-to-do. jga combines the management attention of a creative boutique with the experience of a global pr agency. janine gordon, formerly president of saatchi & saatchi public relations, founded the agency in 1993. chairman alvin schechter, former ceo of interbrand, offers world-class branding counsel. our efforts go far beyond publicity, often involving high-impact co-branding initiatives and strategic alliances. we harness all forms of traditional and digital media and take full advantage of social media platforms to tell our clients’ stories to the right people. we are adept at branding, guerrilla marketing, securing and working with celebrity endorsers, designing and executi