Jansport

everyone’s got a story. ours starts with friends, an innovative patented design, and a shared dream to do something different. it was 1967. the summer of love. seattle, washington. three friends with a passion for getting outdoors and making their own adventure wanted to build a better backpack. and not get real jobs. they had no money, no business plan, no experience—just one original idea. nearly 50 years later, jansport continues to innovate, grow, and evolve with the times. but our core values are the same today as they were in 1967. love of the journey, the discovery of fun, and being an original.