Jeanstrack

"jeanstrack, the clothing brand for people who love both mountain sports and jeans". how did jeanstrack begin? after a mountain bike trip and a conversation between friends... yes, that’s what really happened!! all of us who go out to spend an enjoyable day in the mountains like to end the day with friends, and have a nice chat about the outing, but without having everyone realise that we have just finished a sporty activity, right? well, the founder and ceo of jeanstrack also likes to finish a day's trekking this way, and it was during one of these outings that jeanstrack began to take shape. after spending a day on their mountain bikes, the time came for a reward and enjoying a relaxing conversation with his companions. while watching them tell their stories, he realised that all his fellow cyclists had changed their sports equipment for their beloved jeans, and it was then that he started to wonder… why give up jeans when practising a sport if they are our favourite ite