Jedan Šest

we all come up with a great idea every once in a while. imagine this. you work hard. all day long. wake up early in the morning. brush your teeth with eyes barely adjusting to light. in that moment a great idea comes to your mind. a toothbrush that glows in the dark. now, imagine you work in an advertising agency. a client wants you to design a special toothbrush. after a while, you proudly present a new toothbrush with the most flexible neck and the softest fibres ever. working on projects such as web, mobile, motion graphics or brand id, we go through a process which we call 'a path to a great idea'. it leads us from the client's wishes to a toothbrush that glows in the dark. with no exception.