Jill Pawlik Strategic Marketing

why your business needs a marketing strategy! you have a great idea, you’re sure there’s a need in the market, you think you have the right pricing, positioning and packaging. but, until you’ve gone through the basic and proven steps to validate your business model, you’re just making an educated guess. or, you’ve been in business for a while and sales are starting to slow down. there’s more competition than ever, you can’t keep up with the changes to the sales-marketing funnels, and your customers are more demanding (and have more information and options) than ever. let’s take you through the data-driven process so you can determine if you need to dig deeper to ensure greater success for the long-haul. a robust marketing strategy will reach your target audience – this includes those who have never heard of your brand all the way to repeat customers.without a defined strategy, you’ll essentially be throwing things at the wall to see what sticks. and it’s costing you time, money, and