Jim Ales / Studio 280

jim ales is a bay area based creative strategist and brand builder. at jim ales / studio 280, we employ the power of ideas and acumen to develop brands that inspire, connect, educate and build communities. our knowledge and experience of integrated branding and design programs has helped to launch, reposition and reintroduce nationally renowned brands, products and initiatives. our practice is centered on creating human connections, trust, engagement and loyalty. jim ales / studio 280 is drawn to companies, organizations and individuals who thoughtfully challenge themselves and their audiences - those who seek positive experiences, who find great purpose in their work, who champion ideas for the greater good. prior to founding studio 280, jim ales led the brand/communications team for the non-profit monterey bay aquarium. jim’s responsibilities included establishing the overall vision, strategy and management of the institution’s visual voice and brand, engaging in aquarium-wide strate