Barker Illustration and Graphics

they're all about you. they're everywhere you look. they're in books, magazines, on tv and on the internet. they're one of the most powerful, yet underappreciated marketing and communication tools available. they are, of course, cartoons. whether it's for marketing, promotions or information presentations, it's well known that people respond to visuals much better than just mere words. by also using humor, the points are easier to make, the message is better understood, and the audience will pay closer attention to details or points you want to get across. it is a fact that laughter releases endorphins that make people feel relaxed and overall happy. visuals… humour… visual humour… see the connection? there are many reasons to use cartoons in your marketing and communications: • impact - something unusual and more attention-getting than words or photograph • get message across with a smile rather than a bludgeon • humour - makes viewer smile> feel good about you and your product/servic