Jk Tyre Motorsport

jk tyre motorsport is part of jk tyre& industries limited which is amongst the top 3 tyre manufacturers in india and top 20 globally. the company has been associated with motorsports for over three decades. the company laid down a long-term and sustained approach to invest in motorsport as a route to brand building. with a mission to take it to the masses, jk tyre packaged and redesigned motorsport and not only made it affordable but also at par with international standards by investing in building world class infrastructure across the country. the company has invested in multiple grassroots motorsport properties and programmes and today has become synonymous with all forms of motorsport in the country starting from karting, to formula racing, to rallying , to drag racing. the company’s involvement with motorsport was a perfect brand fit for leveraging jk tyre as a brand and enhancing product superiority. it proved to be a testing ground for its own products and helped the company in c