Jo Mercer Footwear

established in 1998, though originally branded joanne mercer, the business has evolved into a diverse and on-trend fashion retailer. celebrating 16 years in the industry, the brand continues to expand with 24 retail and 8 outlet stores across the country. offering a diverse range of chic yet attainable footwear and handbags, jo mercer is fast becoming a staple for all fashion focused women. in recent years the brand has flourished with the decision to inject new talent in both the management and product design teams resulting in a stable and consistent brand vision. in november 2010 it was this vision that saw the business change name to jo mercer and ultimately steer the brand in a new direction with a fresher and undeniably contemporary approach to both store fit-outs and shoe designs. though the evolution of the brand has been a dynamic one, jo mercer continues to capture the essence of years past with exceptional quality and superior craftsmanship while still evoking the