Joanie Clothing

from an idea first sparked in december 2015, joanie was born out of a desire to create vintage-inspired style for the modern wardrobe, with fun, flirtation and femininity at its heart. our brand is inspired by our designer’s great aunt, joanie; a glamorous woman who tapped and twirled her way through the fifties and sixties. she was always well-turned out with perfectly coiffed red hair and to this day, joanie enjoys nothing more than an afternoon of tea dancing, indulging in high tea with friends, and an ice cold glass of ginger beer. we’re passionate about making beautiful clothes, lovingly fashioned with a pinch of playfulness, a splash of quirkiness and a healthy dose of nostalgia. whatever the occasion, our girl exudes an undeniable, effortlessly cool aesthetic and stands out from the crowd without making noise. the quintessential joanie gal is quietly confident, witty and full of wonder – with an infectious fervour for life’s little pleasures. she wears her heart on her sleeve, i