Joanna Chu Liao

joanna chu liao ready-to-wear collections are designed by creative director, joanna chu liao, who explains: “the brand’s muse is an intelligent and independent woman, who leads a contemporary lifestyle. one who is always sure of herself and displays effortless beauty”. this woman is fashion conscious - but never a victim of her passion, she embodies strength and femininity, running from a meeting to the kids’ swimming pool or stopping by for a drink with friends. collections are inspired by the evolving role of this woman, the creative director adds: “sleek designs are infused with creativity and trends, conjuring a contemporary yet original impression. subtle yet artfully assembled pieces offer effortless beauty and elegance. old time handcrafted techniques frequently adorn our modern designs in an innovative way. really the purpose is to create lifestyle inspired pieces that offer senses of ecstasy and luxury ”.