Joe & the Giant Internet

hello! my name is joe, and i'm tired of advertising. i believe forcing a piece of content on someone is a bad way to interact with them (especially your fans!). my marketing philosophy is this – create content that adds value for viewers, and people will share it themselves. and what form of marketing is stronger than an endorsement from a friend? when i took over hebrew national’s facebook page, we generated 16x more “shares” than their previous community manager. within three months of taking over teachhub.com’s social media pages, our page engagements (likes, comments & shares) increased by over 850%, people reached per post increased 340% and our community grew 100% without the use of ads. my background is in social media marketing for big brands - conagra foods, kimberly-clark, sharpie, u.s. cellular, and so on. but the truth of the social media world is that small businesses with real communities stand the most to gain from social media. if your social media interactions per mont