Joe Wagner Writes

over the reef, llc. specializes in content creation for the outdoor industry. people who venture out backpacking look at their gear differently than other people. they develop a sort of relationship to certain possessions. to a seasoned backpacker, something as simple as a plate may have an unusual amount of value and emotional attachment. the weight of the plate, the other uses of it, the memories associated with it…maybe the plate teamed up with a stick to scare off a bear, maybe it was used as an emergency canoe paddle, maybe it dug a hole. it would be hard for an outdoor retailer or marketer to think of all the reasons why someone might be hesitant to purchase the latest new gear. the need for reliable gear you can trust make selling to adventurers and outdoor hobbyists different than selling to your average consumer. buyers of outdoor gear need to have a high level of confidence in their stuff. if your home coffee pot breaks, you can get in the car and buy a new one, or y