Joi Price

the joi price brand is born from the sharp angles and hard lines of urban architecture. beginning her career as a web designer, joi had the opportunity to construct new york city via second life and fell hard for the shapes and designs that comprise the most iconic cityscape in the world. as the grand daughter of a fifth generation seamstress, style is in the blood and it was only a matter of time before joi began translating architecture into wearable design. never galvanized by the transitory nature of fashion joi has created a collection that utilizes the enduring elements of gold and leather. the result is a stunning realization of two oppositional but complimentary worlds. fashion fades, architecture endures.