Jo Starling

the early years of business can feel like walking a tightrope... balancing growth, hr, cashflow, marketing... the list of demands just seems endless! but, we love what we do, we're passionate about our services and products and passionate about staying in business! during my 12 years of running my own advertising and marketing agency, i watched sadly as non-client businesses struggled with their limited budgets. they knew they had to promote themselves, but the cost of placement itself chewed up more than they had to spend... so they did the creative and strategy themselves rather than paying a bod like me. the story is universal, but let's face it, any money spent on tactics that fail is money down the drain. i've closed my agency to focus on assisting smes and start-up business people to maximise the effectiveness of their marketing spend, whatever it is, during those years when they need to do it themselves. my goal is to ensure that more and more businesses survive those crucial fi