Joules

joules - established in the fields of great britain. 25 years ago tom joule discovered and tapped into a gap in the market that would herald the beginning of one of britain’s fastest growing fashion and lifestyle brands. looking out on a sea of green wellies from his stand at a country show tom noticed two things; the vibrant personalities of the country folk and the lack of colour and personality in the products that were being offered to them. an order of 100 bright pink wellies changed everything. the boots sold like hotcakes and the seeds for a new breed of british country clothing were planted. today joules has over 90 stores and over 600 stockists throughout the uk. you’ll find our shops dotted from shire to shore as well as popping up overseas too. joules clothing captures the essence of british style but with a colourful and playful twist. designed with the whole family in mind, it’s hardwearing and high quality. new takes on tailoring, unique prints that are designed in-h