Journal of Advertising

the journal of advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. all research related to all types of advertising will be considered for publication. this includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising. queries regarding the appropriateness of a topic and its fit with the scope of the journal may be emailed to the editor-in-chief dr. shelly rodgers at jaeditor@missouri.edu prior to submission of a manuscript. ja is listed in the journal citation reports® with a 2019 impact factor of 6.302. ranked 1/92 in communication, 12/152 in business. impact factors ©2019 clarivate analytics, 2019 release of the journal citation reports®