Journal of Consumer Affairs

the journal of consumer affairs publishes original peer-reviewed research on consumer behavior and consumer and household decision making. published by the american council on consumer interests, the journal of consumer affairs focuses on protecting consumer interests by examining the implications of private business practices and government policies on the consumer's well-being. the journal encourages the submission of multi-disciplinary quantitative research that advances consumer advocacy. the editor of journal of consumer affairs is ronald paul hill, ph.d., visiting lindner-gambal professorship of business ethics, george washington university, school of business. the journal is owned by the american council on consumer interests. see www.consumerinterests.org