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Journal of Cultural Marketing Strategy

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overview journal of cultural marketing strategy is the premier refereed practitioner-based quarterly journal dedicated to the advancement of the practice of cultural marketing (a.k.a., multicultural, cross-cultural, and international marketing). journal of cultural marketing strategy is committed to publishing a broad spectrum of practical, methodological, and empirical articles that make a useful and substantive contribution to the field of cultural marketing. the journal is designed to bridge the gap between theory and practice. contents in each issue, the journal will feature 10 papers: • 3 empirical research papers • 1 interview about a leading business practitioner • 3-4 methodological papers by business practitioners • 1-2 case studies of successful strategies guided by a senior editorial board, consisting of leading cultural marketing experts, the journal of cultural marketing strategy provides useful, practical articles from leading professionals in the field on innovative stra

Headquarters:
Manhattan Beach, California, United States, 90266
Industry:
Research
Founded:
-
Employees:
0
Annual Revenue:
-
Type: Private
Ticker: -
Cultural MarketingConsumer InsightsCross-Cultural MarketingGlobal and Local MarketingMulticultural MarketingMarketing Effectiveness

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Journal of Cultural Marketing Strategy's headquarters is located at Manhattan Beach, California, United States, 90266

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Journal of Cultural Marketing Strategy is in the industry of: Research

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