Journal of Global Scholars of Marketing Science

the journal of global scholars of marketing science is an international, double-blind peer-reviewed journal for marketing academics and practitioners. jgsms has a diverse and multidisciplinary outlook that seeks to advance marketing practice, research, and theory with a strong emphasis on immediacy and current interest. the key subject areas and topics covered in jgsms are: consumer behavior, consumer research, market research, sales and advertising, marketing management, marketing research, marketing communications, marketing science, and psychology. editors-in-chief: hyokjin kwak, indian institute of management ahmedabad, india isaac cheah, curtin university, australia managing editors: kyung hoon kim, changwon national university, republic of korea honglei liu, dalian university of foreign languages, china