Journal of Marketing Theory and Practice (Jmtp)

for over 20 years the journal of marketing theory and practice has provided an outlet for quality scholarly research across a broad range of marketing subjects. jmtp was founded on the principal that all articles published therein will overtly connect rigorous research to relevant managerial practice. the journal is widely recognized around the world as a high quality outlet for managerially-oriented research in marketing. jmtp is truly global in scope – many of our published articles originate with author teams outside the u.s. and our editorial board is populated with scholars from throughout the globe. as we enter the third decade since the journal’s founding, the editorial team warmly invites you to submit your manuscripts to us for review. submission instructions and guidelines can be found on our website: http://www.jmtp-online.org/.