Journal of Philanthropy and Marketing

journal of philanthropy and marketing provides an international forum for peer-reviewed papers on the latest techniques, thinking and best practice within non-profit and voluntary sector marketing. the journal provides a forum for those who are interested in the interface between marketing and philanthropy in its broadest sense (giving, benevolence, welfare, altruism, prosocial behaviour and ‘doing good’). the marketing of philanthropy is no longer the preserve of the non-profit and voluntary sectors and isn’t exclusively practiced at ‘sector’ level. philanthropy in its broadest sense (encapsulating ideals of giving, benevolence, welfare, altruism, prosocial behaviour and ‘doing good’) is playing a leading role in the marketing practice of a spectrum of organisations including multinational corporations and social enterprises (via some of their corporate social responsibility missions and marketing initiatives) as well as the social marketing conducted by governments and a vast varie