Journal of Philanthropy and Marketing

journal of philanthropy and marketing provides an international forum for peer-reviewed papers on the latest techniques, thinking and best practice within non-profit and voluntary sector marketing. the journal provides a forum for those who are interested in the interface between marketing and philanthropy in its broadest sense (giving, benevolence, welfare, altruism, prosocial behaviour and ‘doing good’). going forward, the aims of the journal of philanthropy and marketing, are as follows: (a) continue to be the ‘go to’ journal for academics and practitioners working within non-profit and voluntary sector marketing (b) disseminate and help shape ideas and techniques that are tested in a rigorous way (within the remit of marketing and philanthropy as above) (c) provoke and challenge approaches to the interface between marketing and philanthropy (d) widen the scope of the journal in order to publish papers that reflect the very best contemporary practice in the marketing of philanthrop