Joven Jefe

joven jefe clothing is a lifestyle brand that aims to break generational curses by encouraging the youth to accomplish their goals and to surpass them through innovative, urban wear. joven jefe pushes the idea of sovereignty. have your own. when wearing joven jefe clothing, it empowers you to feel motivated, so audience can accomplish all of his/her goals. it’s more than just putting on a fabric, you’re putting on a movement.. “you have to believe that the sky is not the limit.. enter the solar system”