Joy Oi Pty LTD

joy oi’s product concept is based on comfort/street food from america and asia. the fusion of the two cuisines has been very popular in the united states. also, changing consumer tastes and attitudes towards dining have resulted in the resurging popularity of casual food, small bar and the food truck phenomenon in the place of the traditional 3 course sit-down meal. recently, the sydney morning herald’s good food guide quoted a weber shandwick (pr agency) survey of over 1000 consumers and taste-makers in australia and found that “an international flavour duopoly between south america and asia” are among the trends set to turn up the heat in 2013. in keeping with the “casualisation” trend, our intention is to bring this concept to a pub bistro with a drink-friendly menu.