Joyrich

established in 2007, the joyrich brand came to life through the hands of founder, tom hirota, in the heart of los angeles. joyrich has developed into an international brand with the help of taka okude (brand director) and david melgar (creative designer). the brands vision comes from the team's mix of personal influences cultivated with a "retro-future" flair inspired by iconic items of past generations. these visions help to establish joyrich as a unique and characteristic brand. joyrich blends the essence of several styles to create balanced pieces that are always fun to wear and that suggest an aura of both casualness and richness.