Jplus

jplus is an indipendent italian eyewear brand, born of the idea of alessandro martire and inspired to the beat generation. it always distinguished itself by the use of colour and a forefront stylistic research. about us jplus is an indipendent brand founded in 2009 in italy who produces contemporary frames. jplus has immediately stood out for the coloured stroke on the front which recalls the j shape. the story inspired by the jack kerouac's thought on the beat generation, from which the logo was born, jplus presented its first collection as a tribute to 3 prominent figures of that historical movement: jimi hendrix, janis joplin and john lennon. starting from a classic design, jplus recovered from the past the most iconic shapes as a starting point to build a collection more and more anticulated and complex. models as the jimi's or the janis' keep being a source of inspiration and of stylistic continuity. mission since its birth, jplus' goal has been to develop and product high quality