JTH & Associates - Pharmaceutical Marketing Consultants

jth and associates makes pharmaceutical marketing executives, their products and their companies better than they ever thought possible. through consulting, mentoring and coaching we develop marketing talent. with strategic planning, key opinion leader research and design of non-personal promotion we drive brand and company growth. the process of developing solid marketing plans is both simple and complex. all thinking must be customer-driven and based on solid market research. marketing executives must look for a wide variety of ways and times to talk with physicians and others who use their products. all plans must be developed after listening to the needs and concerns of the customer. much more attention must be placed on the rapidly changing marketing environment. changes in the regulatory and political environments make this perhaps the most fluid part of the process, as it is superficial to build plans based on the more stable environment of the last decade. finally, planning is