Jules dan.com

they scoffed when i asked to use stories in their marketing but their mockery lead to an amazing discovery i’m on the phone with my client. julian, we’re shutting down tomorrow. we’ve gone bankrupt and in the red 400k. sorry we gotta let you go. i had just started to dabble with storytelling with their marketing (after heavy resistance from my clients). i built them a campaign that brought in over 180 leads. talk about an anti-climax right? i was down to 0 clients and felt stuck serving an audience i didn’t want to serve. so i decided to do something crazy. to find these dream clients, i flew to boise in the us to attend a marketing conference (i spent my last $2.5k on the trip). long story short, i found 3 clients who wanted to develop their stories and use it for their marketing. it was while working with these clients i discovered something profound, yet simple to understand. these entrepreneurs know their story and value its power in connecting with their audience on