Jules Smith

industry veteran gina nigrelli-smith spent years immersed in the multi-faceted fashion scene. from prior experience, gina came to recognize a gap in the contemporary jewelry market where both quality and value play an equal part. jules smith was founded in 2007 on a mission to merge the two through a distinctive viewpoint that meticulously combines the brand’s urban new york city roots with its laid-back, california style. gina’s innate ability to predict the next movement in fashion has resulted in an unmatched assortment season after season. a continuously evolving juxtaposition of elegant, clean-lined silhouettes with edgy, cool-girl details makes up an anthology of pieces that speak to classics, bohemians and trailblazers alike. meanwhile, a deep appreciation for vintage encourages a design aesthetic which inimitably pulls from the most intriguing aspects of 60s post-modernism, 70s boho and 80s glam. nigrelli-smith combines these nods to the past with modern materials and sleek sha