Just Be Authentic Apparel

jen and whitney, the ladies who created just be authentic apparel, have always been advocates for women and girls. they had a difficult time finding high quality clothing with positive and inspirational messages for themselves and their daughters. so they set out to create what they couldn’t find. their mission is to empower women and girls to just be authentic, strong and true. encouraging women and nurturing a generation of strong girls will create a movement of strength, cutting through opposing messaging and creating a new generation of amazing women. like our arrow, we are focused on one target, to make women and girls feel confident with themselves. it’s also within the company’s fabric to help fund the organizations that invest in young girls through life changing education. join jen and whitney as they share their passion for helping women fulfill their dreams, by letting women and girls feel like they can just be themselves.