Just Good

why just good? although people are multiplying, resources are not. as a society, we must calibrate our lifestyles with the planet and reward businesses that are working towards a future we all want to live in. we think business can be a force for good, not bad. we want conscious businesses to flourish as the new normal. this in turn creates meaningful jobs, solves key problems, and eases the planet's resource constraints. according to a march 2012 nielsen report, 66% of consumers around the world say they prefer to buy products and services from companies that have implemented programs that give back to society. yet only 39% of consumers are aware of brands that support good causes. if people aren't buying these products, this renewed sense of capitalism will fail. we can't let that happen. that's why just good is necessary. what is just good? just good is a socially conscious marketplace dedicated to curating quality, impact products you want and need at home parties, corporate events