KBH On-Train Media

launched in 1998, kbh on-train media is the uk’s largest on-train media company and delivers one of the fastest-growing out-of-home media audience in the uk – reaching 1.65 billion passenger journeys in 2014-15, an increase of 4.2% on the previous year. reaching 7.1 million mobile-connected train travellers every month, kbh’s rail network includes all major commuter routes and covers london's major rail terminals, allowing advertisers to own the journey. with an average journey time of 40 minutes, kbh provides the highest average dwell-time of any ooh media engaging today’s in-touch consumers with highly visible and interactive brand messages. 90% of in-touch train travellers use a smartphone on the train and 45% who have acted on a traincard prompt have done so while on the train itself. this combination of affluent audience, dwelltime, mobile connectivity and prompts to action provide a unique route to further engagement and activation for advertisers. as well as over 65,000 traincar