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Quantitative Marketing & Consumer Analytics | University of Mannheim
the chair and research group in quantitative marketing and consumer analytics at the university of mannheim, focus on the application of analytical and empirical modelling techniques to answer business problems with high managerial relevance. we develop advanced analytical methods and tools that managers can use to obtain knowledge and insights into customer behaviour and markets in order to make better, more informed decisions. the results of our research have been published in top-tier journals such as the journal of marketing, the journal of marketing research or the international journal of research in marketing. for his research on "the impact of brand equity on customer acquisition, retention and profit margin" professor florian stahl was awarded both the 2012 h. paul root award and the 2012 robert d. buzzell / marketing science institute best paper award. areas of expertise: - market research - advertising and sales promotions - branding and brand management - consumer behavior
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Where is Quantitative Marketing & Consumer Analytics | University of Mannheim located?
Quantitative Marketing & Consumer Analytics | University of Mannheim's headquarters is located at Mannheim, Baden-Wurttemberg, Germany
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Quantitative Marketing & Consumer Analytics | University of Mannheim's official website is quant.marketing
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Quantitative Marketing & Consumer Analytics | University of Mannheim has 3 employees
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Quantitative Marketing & Consumer Analytics | University of Mannheim is in the industry of: Research
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