mywaydress.com

mywaydress is a privately-held e-commerce company with operations in eu and headquarters in uae, established in 2017. it is an innovative approach to mass-customization of fashion apparel, aimed exclusively at women audience worldwide. supported by modern technology and leveraging all benefits of e-commerce and social channels, it aims to satisfy diverse needs for a basic fashion item: basic woman's dress. by including the customer in the creation process, allowing them to chose one of the thousands of possible combinations, and making each dress to order, mywaydress goes against established principles of "off the rack" clothing in this very important segment. in this manner, it is aligned with current trends in both fashion industry and retail. by producing only garment that already has a buyer, taking care of resources in every aspect and collaborating only with eco awarded suppliers, mywaydress is committed to implement sustainable & eco friendly practices across all processes.