N E W, Nz

i f i t l o o k s l i k e a n a d , s t a r t a g a i n. n e w is a response to the changing communications and media landscape. a change away from mass, off the shelf media and a move towards tailored, targeted and unexpected channels. a move away from sell, sell, sell ‘push messages’, towards tell, tell, tell ‘pull content’. and a move away from reach and frequency, towards connection and relevancy. to be heard, is to be a part of the story. part of the script, part of the dialogue. that’s why we work to connect brands with story-tellers, and help brands become story-tellers themselves. from co-created and integrated, to branded content and entertainment, n e w is a strategic content and partnership agency alternative. we focus on creating business solutions by forming entertainment brands who stop, collaborate, and listen. this is n e w.