Overstock Jeweler

overstock jeweler is an e-commerce jewelry retailer committed to bringing customers great quality jewelry at outstanding bargain prices. every piece in their collection is conceived and produces with style and affordability in mind. their variety of over 12,000 beautiful products makes it a one-stop shop for any shopper. their collection includes not just women’s jewelry but also men’s and children’s. founder elena castaneda – an fit graduate – began selling jewelry purchased from local vendors in 2002. from this business run in her apartment she launched overstockjeweler.com. strong merchandising and superior marketing has allowed the site to grow profitably since its inception. today the company’s offices are located in midtown manhattan with a staff of over 40 employees, and it serves over 100.000 customers. the retailer focuses on the affordable jewelry segment which is expected to grow more rapidly online.