Overthrow, LLC

overthrow is a creative collective based in miami, atlanta and los angeles. it's comprised of a group of likeminded artists, photographers, videographers, editors, music producers, dj's, set designers, makeup artists, stylists, publicists and writers. it’s directed by alexis mincolla, sam baum, caleb gauge. overthrow was founded in 2007 with the intention of tactfully fusing the subversive element of counter culture with mainstream brands. overthrow focuses on creating and preserving a sense of discovery with their marketing methodology. in an era of panderous marketing overthrow understand that people deeply resist the idea that they're merely consumers and instead seeks to make them participants—and what's more, they are in control.