Own It: Use a Single Sheet to Amplify Engagement With Your Message

the following excerpt summarizes the purpose of own it: "you own your own message. it’s personal to you, but how personal is it to the people you serve? your message is most effective when you transfer ownership. your message then be- comes their message. this transfer process requires real engagement, not just getting people’s attention. real engagement is when you successfully connect your message with the passions, experiences, ideas, and interests that already exist in the minds and hearts of your targeted audience. once you’ve engaged them, your task is to make your message theirs.