Qifasolutions

at qifasolutons we want to challenge the way you, as a senior manager think about your business, and the way it operates; from the way it defines its short term objectives and long term ambitions, from performance measurement to re defining what success looks like, and how all this impacts on shareholder value. delta engagement management (dem) outcome - to sustain engaged customers, while re-engaging profitable disengaged customers throughout their life-cycle with the brand thereby delivering sustainable shareholder value and growth. the latest case study demonstrates significant improvement in results, when leveraging dem segmentation: cost - 5x non value add interaction reduction direct marketing - 7x improvement in response rates nps - 9x improvement in nps scores churn profile - x10 improvement in profiling customers at risk of leaving armed with such insights, an organisation can not only calculate the value of a customer’s experience, but can also facilitate prioritised decision