Qonsult

the connected consumer - according to the united nations, half the world’s population currently lives in urban areas, and by 2050, it’s estimated to be two-thirds. this growing urban population increasingly expects not only digital access to brands, but more and more intuitive and interactive integrations between the physical and the digital, and uses social media for everything from shopping to reading the news. ​given such a dynamic demographic, it’s no longer practical to think, design, or sell in the traditional silos. ​consumers expect more than ever from brands and businesses – great content, ease of access, transparency in how they run their organizations and give back – but these higher expectations come with new and exciting opportunities for creativity and collaboration. brands that are willing to think boldly, put the connection first, and incorporate their messaging into the ideas and stories that matter to their audience, will be the ones who gain fans, boost sales, and se