Quaero

quaero provides media companies with a turnkey solution that manages and analyzes their audience data. using this data quaero identifies behavioral patterns to create unique, proprietary segments. these are leveraged to increase traffic and audience engagement as well as to maximize advertising revenue through optimal audience targeting, premium pricing and yield management. our solution encompasses an advanced audience data management platform, advantage, which also incorporates sophisticated and proven analytics models. advantage is pre-built with inputs and outputs for most of the standard industry sources of data and can be deployed in a matter of weeks, so our customers can see a quick return on investment. quaero customers have reported triple digit roi from their ad sales efforts as well as significant double-digit increases in overall advertising and paid product or subscription revenue.