Qualmark New Zealand

qualmark is new zealand tourism's official quality assurance organisation. we provide the final seal of approval that signifies an experience is one of the most high-quality, safe and sustainable tourism experiences new zealand has to offer. 100% owned by tourism new zealand, and backed by leading industry organisations, our criteria is built to recognise new zealand tourism businesses that are protecting what makes new zealand a unique and special visitor destination. the programme is run as a service to the new zealand tourism industry on a not-for-profit basis. there are over 2,000 tourism businesses carrying a qualmark and each benefit from not only improving business practices and building capability but also the credibility and visibility offered by the qualmark logos. when you see a business displaying the qualmark symbol you can be assured that they provide a holistically sustainable experience, have safe principles and practices, and you will always find a genuine welcome and