Qualmarque

qualmarque is a market research company specializing in custom qualitative research. we believe every business should be empowered by understanding their consumers better. elizabeth harrington, who founded qualmarque, enlists the help of qualitative researchers who help you do just that. the qualmarque “team” includes psychologists with marketing expertise who bring a unique perspective: we are trained in the science of mind and behavior which helps us tie specific findings about consumers to a larger conceptual framework that enriches learning and insights. we are experienced in a number of clinical techniques designed to encourage in-depth learning about consumers’ implicit as well as explicit wants and needs. and we bring a track record of applying that training and skillset in a way that yields actionable results and recommendations, with clients including fortune 500 companies. we adhere to rigorous standards, creative analysis, and practical next step suggestions for how to drive