Quantum Public Relations & Measurement

the effects of good communication can be measured, analysed and documented. that is the founding principle behind quantum public relations - and the origin of the name. it is a principle that puts one under an obligation, and in certain circles it is actually controversial. in many ways, measurement and evaluation continues to be the elephant in the room for the communications industry. it is often conceived as a burden, expensive and at times even impossible. thus, real measurement of effect is substituted for by pseudo-measurement concepts like ave (advertising value equivalence), pushing practitioners to chase press clippings and facebook likes rather than actual results. that is why quantum's mission statement is: "by creating insights, we provide clients with ways to improve their communication to help them fulfill their purpose and reach business objectives"​. we do that by advising our clients on how to measure, evaluate and document the actual effect of communication to ensure