Baobag Sampling Program

the objective of every baobag campaign is to increase sales and market awareness of our partner's products, through the provision of a calico bag distributed to our network of healthcare providers and into the hands of over 175,000 mums every year. the key differentiators of the baobag campaign are as follows: 1. samples reach a meticulously targeted recipient, via the trusted caregiver. therefore giving products endorsement, credibility and the most positive introduction or brand reminder. 2. profile of product raised with the distributors of the baobags. as well as the product reaching families the midwives, ob gens, sonographers, birth educators, pharmacists, gp's all become aware of the products in the baobag. 3. rigorous campaign measurement is provided for each product in the baobag and includes: - subsequent purchase activity identifying existing market share within this demographic as well as new customer acquisition since receiving the baobag - brand awareness